Discuss The Problem Of Standardizing Services As It Relates To Channel Design And Management?
journal article
Journal of International Marketing
, pp. 120-151 (32 pages)
Published By: Sage Publications, Inc.
https://www. jstor .org/stable/25049122
About research on standardization examines it in the context of the marketing mix. In contrast, research on standardization of direction processes/characteristics is rare. The authors examine standardization of such processes/characteristics in international management of channels of distribution and its performance consequences. They include characteristics of firms' relationships with their foreign representatives (coordination, support, autonomy, communications, and control) and their impact on behavioral and performance outcomes. Data generated from a survey in Slovenia mostly back up the research hypotheses.
Journal of International Marketing is an international, peer-reviewed periodical that is dedicated to advancing international marketing practice, inquiry, and theory. Contributions addressing whatsoever attribute of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime number objective is to span the gap between theory and practice in international marketing.
Sara Miller McCune founded SAGE Publishing in 1965 to back up the broadcasting of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and later her lifetime will become owned by a charitable trust that secures the company'south continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. world wide web.sagepublishing.com
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Journal of International Marketing
Discuss The Problem Of Standardizing Services As It Relates To Channel Design And Management?,
Source: https://www.jstor.org/stable/25049122
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